Final BCS Title Game Is One for the Ages
College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable [...]
Big Ten Network Tests Instagram Video for Reporting Football
Performance Marketing
The Big Ten Network's Tom Dienhart, who has been a college football writer since 1990, this month can add "social video journalist" to his resume—he has been shooting dozens of [...]
College Football Is Kicking Off With an Unprecedented PSA Blitz
It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all.
Coke Zero Basks in ‘Bama Buzz
Brand Marketing
Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to [...]
Taco Bell’s Digital Guacamole
Performance Marketing
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items.
Twitter, ESPN to Stream Bowl Game Replays via Tweets
Performance Marketing
Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor.