The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN
Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.
How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship
Performance Marketing
There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for [...]
ESPN Is Airing the College Football Championship in 12 Different Ways
If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options.
Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses
Brand Marketing
Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” [...]
ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series
ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans.
Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl
Specs Who Erin Andrews Age 35