College football

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.

Ratings Drop Sharply for College Football Playoff’s Second Championship Game

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump.

Why Allstate Is Going to Drop an Actual Car Through a Shredder

Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game.

Sports Illustrated Gears Up for College Football Season With a New Site

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which officially debuted yesterday, focuses on the culture and lifestyle surrounding the sport.

A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win

When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part in a furniture promotion that ended up refunding $1.5 million back to the shoppers.

How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for huge, live-TV events. 

ESPN Is Airing the College Football Championship in 12 Different Ways

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options.

Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses

Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign launching today from Pereira & O’Dell, New York.

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans.

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl

Specs Who Erin Andrews Age 35