The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN
Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.
Could Snapchat Be a March Madness Player This Year?
March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April [...]
Beyond Data: Why ‘Grit’ May Matter More
Performance Marketing
This past month, I was reminded how vital it is to have grit to achieve success, that is "true grit." The sports world gave us an improbable U.S. Men's College [...]
TBS Primes the Pump for Its First Final Four
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.
Fast Break: TBS to Air Final Four in 2014
After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March [...]
March Madness Boosts CBS, Time Warner Stock
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different [...]