We've seen a lot of intentionally silly press releases over the years. But this one, sent out by Colle+McVoy for client Cub Cadet, is not kidding around. The Minneapolis agency recently helped the industrial brand launch a new line of Cub Cadet PRO Z commercial riding mowers. These are seriously badass machines. They have the only Triple 7-gauge steel deck on the market—the thickest, strongest steel deck in the industry. Landscapers apparently love the stuff, as it lets them clear rugged ground without worrying about destroying the mower. So, what kind of press release does such a Terminator-style mower deserve? One that's also made out of Triple 7-gauge steel, of course.
Colle + Mcvoy
Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to "sample" a pair of the state's diverse attractions and share their experiences via social media.
Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body. But you might not recognize them at first.
Death grip or clammy clasp? Minneapolis agency Colle+McVoy often creates a special app for Advertising Week, and this year's is designed to help you with a fundamental networking task—the simple act of shaking hands.
The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has built a wondrous machine called the TapServer—a "multi-keg beer deployment system" that uses RFID and custom-written software to verify whether you've stopped being a lazy git, finished your timesheets and earned your free pint. (According to the agency, the technology used includes "several Arduinos, a Node-based server, solenoids and a Raspberry Pi." For all we know, so could the beer.) Check out more pics below. And yes, similar things have been done before, including the beer fridge at JWT agency Casa in Brazil that unlocks only when timesheets are done.
Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency Colle+McVoy) at the Mall of America in Bloomington, Minn.
Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use of Willie Nelson by Minneapolis agency Colle+McVoy, for whom it must have been fun taking some lighthearted shots at a brand famously advertised for three decades by crosstown shop Carmichael Lynch.
Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing.
Next week is Advertising Week in New York. The main question for anyone planning to attend is, of course: How can I avoid being exposed for the imbecilic fraud that I am? Luckily, ad agency Colle+McVoy is here to help with its Advertising Week Question Generator app. The app automatically generates awesome questions for you to ask after each panel by randomly cobbling together a beginning, a middle and an end from intelligent-sounding prewritten segments. Check out the print ad below (which will appear in the Advertising Week guide) for examples, or take the app for a spin. It's uncanny in that almost every combination sounds like something someone in advertising would say. Whether this makes you sound smart or not, however, is anyone's guess.
Agencies will try anything to get staffers to do their timesheets. Most notable recently was the beer fridge at JWT's Casa that won't open on Fridays until everyone finishes the dreaded task. Here's another strategy—less alcoholic, perhaps, but just as personal. Colle+McVoy in Minneapolis had some of the worst timesheet offenders in the office pose for posters offering pithy wisdom about the benefits of getting those timesheets done in a timely manner. (Sample: "How do I stay motivated? Every time I do a timesheet I reward myself with an episode of The Golden Girls.") The tagline is: "Kick ass hourly. Submit time daily." Rewarding the laggards by putting them in ads seems generous—perhaps the posters should be more punitive. Razorfish had the right idea a couple of years ago when it shamed timesheet slackers by posting their photos in the building lobby with straightforward lines like, "I haven't done my timesheet in three weeks." More posters after the jump.