NFL Star Colin Kaepernick: ‘Me and Social Media Have a Love-Hate Relationship’
Performance Marketing
National Football League fans watch a player's social media presence almost as closely as his on-the-field performance. No one knows that more than San Francisco 49ers quarterback Colin Kaepernick, who [...]
McDonald’s Remakes Classic Jordan-Bird Ad, This Time on the Football Field
Creativity
McDonald's and Burrell Communications update a classic Super Bowl spot from 1993, pitting Joe Flacco of the Baltimore Ravens and Colin Kaepernick of the San Francisco 49ers, the opposing quarterbacks [...]
Despite Blackout, Super Bowl Scores Record Ratings
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history.