Colgate-Palmolive

Irish Spring’s Revival Puts the Bro in Brogue and Keeps Ridiculous Celtic Clichés Alive


Global Brands Are Getting More Digital Ad Measurements

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion.

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius.

Y&R Names First Global Chief for Retail Marketing

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing arm.