The Spot: Lost in the Supermarket
Brand Marketing
IDEA: New World, a New Zealand supermarket chain, recently established a national marketing team, replacing a regional model, and wanted new ads that would live up to the feeling of [...]
Levi’s ‘asscam’ sees all you perverts leering
Creativity
Continuing its rigorous research into women's butts, Levi's (and ad agency Colenso BBDO) hooked up an "asscam" to one Australian lady's backside, and filmed the results. The exposé revealed about [...]
Yetis are not coming to your rescue
Creativity
Just in case any Kiwis out there were banking on Yetis for mountain rescue, allow New Zealand Land Search and Rescue and Colenso BBDO in Auckland to point out that [...]