CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious campaign to create a clean-burning, conflict-free biofuel from the yeast left over from the brewing process of client DB Export's beer.
AdBlock users were probably pretty surprised on Saturday to see actual ads appear—instead of the blank spaces they're used to—in the banner slots on webpages. That's because AdBlock found an ad campaign whose ideology it could get behind.
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]
There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break through, and even change behavior in a way few ad campaigns can.
For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative ultimately shared via many channels.
The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video of cute dogs being cute, which attempts to leverage YouTube's revenue-sharing model to raise money for dog charity … as if you needed another reason to watch dachshunds eating hot dogs. (No, it's not cannibalism, though it might count as a sort of professional discourtesy.) The concept is all the more impressive in the way it take two things that are usually annoying—seeing ads on other ads, and being asked to share ads—and makes them kind of feel-good (even if, given YouTube's meager ad rates, it's hard to imagine the campaign actually making significant money). Regardless, the spot, by Colenso BBDO, is a knockout delight when measured against the high bar for misery-inducing commercials in the pet-adoption genre. Unlike the Sarah McLaughlin ASPCA sob fest that haunts an entire generation of U.S. TV viewers, this one doesn't hinge on making everyone feel awful about themselves. Plus, the dogs are awesome to watch. Except for that winking puppy at the end, which clearly needs help for having confused itself with a cat. Only cats are supposed to be creepy. Credits below.
It's been years since Burger King's U.S. advertising was truly weird. You have to go back to the Crispin Porter + Bogusky stuff from the mid-2000s—in particular, the deeply troubling "Eat Like Snake" ad from 2006.
Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake and eat it, too. So New Zealand agency Colenso BBDO created dozens of variations on a pre-roll ad featuring a couple of bros making fun of pre-roll ads.
Here's a pretty clever new chapter in Samsung's long-running mockery of Apple line-waiters. For the launch of the Galaxy S4, New Zealand agency Colenso BBDO created a "Smart Phone Line"—a digital queue that fans could join and then move up in line by posting in social media about the phone.
How often would your Facebook activity get you beaten, tortured or beheaded in the world's most repressive countries? A lot more often than you'd think.