Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
For Four Decades, Brands Have Loved Astronaut Jim Lovell
Brand Marketing
According to recent studies, someone who looks at a piece of advertising these days stands nearly a one-in-five chance of seeing a celebrity. Music, sports and film star brand endorsements [...]
Mic Forgoes Banners for Native Advertising
Performance Marketing
Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display [...]
FTC Dings Cole Haan for Wandering Sole Promo on Pinterest
Performance Marketing
Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission.
Brands Are Giving Precious Ad Real Estate to Tumblr
Brand Marketing
Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago.
Going Clubbing With Cole Haan
Brand Marketing
It’s a good thing that Cole Haan footwear comes with Nike’s comfy Air cushioning, because Ivan Wicksteed has been on his toes lately.