Coke Bottles and Cans Serve as Instruments in Promotional Music Video
Brand Marketing
Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke.
Obscure Direct Response Brands Dominate Facebook Chatter
Performance Marketing
Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment abou
Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Performance Marketing
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over [...]
Meet the Most Suspect Publishers on the Web
Performance Marketing
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers [...]
Taylor Swift and Diet Coke Are Getting Packaged Together
Brand Marketing
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the sit
Coke Zero Basks in ‘Bama Buzz
Brand Marketing
Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to [...]