Only 46% of Super Bowl Advertisers Will Score Consumer Engagement
Brand Marketing
Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement [...]
Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube
Performance Marketing
Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another.
World AIDS Day Push Uses Music to Reach Millennials
Performance Marketing
Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED).
Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street
Performance Marketing
Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube.
Brand of the Day: How ‘Share a Coke’ Went Beyond Ingenious Packaging to Boost Sales
Brand Marketing
People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S.
‘Share a Coke’ Campaign Grows Sales For First Time in 10 Years, WSJ Reports
Brand Marketing
Coca-Cola Co. is seeing sales rise for the first time in more than a decade, thanks to its personalized bottle campaign, reports The Wall Street Journal.