Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads
Performance Marketing
Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer.
Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans
Performance Marketing
Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather [...]
Should Brands Book a .Sucks or .Porn Domain?
Performance Marketing
Could the new .sucks and .porn Web domain options be a public relations nightmare for brands? Should companies buy these new URLs to preempt pranksters? Should they even consider actually [...]
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]
Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars
Brand Marketing
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.
Q&A: Why McCann’s Rob Reilly Still Gets Excited for Super Bowl Ads
Brand Marketing
Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45