Sensory Appeal, in Video Form
Performance Marketing
In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest that you add to it with your [...]
Coke Reaches 2 Million African Consumers With a New Facebook Ad Unit
Performance Marketing
Facebook today debuted an ad unit that uses three to seven photos and autoplays them as a slideshow. Coca-Cola is already vouching for the promo called Slideshow, which is essentially [...]
If You’ve Been Wanting a Pepsi-Branded Smartphone, It’s Apparently on the Way
Performance Marketing
PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.
This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do
Performance Marketing
Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard.
Coke Tests Whisper’s Advertising Potential in the Most Perfect Way
Performance Marketing
Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on [...]
Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?
Performance Marketing
There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or [...]