Coke Zero’s ‘Drinkable Advertising’ Push Looks to Get Millennials Sampling
Brand Marketing
Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds.
Ford, Coca-Cola Return for Season 13 of American Idol
American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold.
Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever
Creativity
Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties.
Coke Zero’s Digital Sweater Generator Calls on Your Inner Knitter
Performance Marketing
They cannot compete with cats, but funky sweaters still go over pretty well on the Internet.
This Man Is Not Alex Bogusky. And That’s OK
Brand Marketing
The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig.
Brands Find the Link Between Viral Videos and Vending Machines
Brand Marketing
Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples.