The Secret to Great Headlines: COFFEE
Performance Marketing
Headlines are important. They were always important, but I think they're even more important now. This string of words is often the difference between success or failure. Headlines are as [...]
Amélie Director Jean-Pierre Jeunet Introduces Lavazza to North America
Brand Marketing
For Lavazza, coffee is much more than a beverage—it's an art form. That's certainly the message of the brand's first North American campaign from French director Jean-Pierre Jeunet, who is known [...]
Ad of the Day: Hugh Jackman Wants Your Help Changing the World, One K-Cup at a Time
Brand Marketing
Here's one good way to get a celebrity pitchman for your ads: help turn his local passion project into a national brand. Keurig Green Mountain, the single-serve coffee company, is [...]
As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight
Brand Marketing
Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war."
David Lynch’s Coffee Brand Is Back With Another Zany Spot
Brand Marketing
Would an artificially intelligent robot drink premium coffee? That's the central question in a new spot for David Lynch Signature Cup coffee.
Customers Are Paying to Trade Places With the Barista
Brand Marketing
Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee [...]