Coco Chanel once remarked, "I don't do fashion, I am fashion." Few designers could have gotten away with such singular self-aggrandizement, but Chanel had earned the right—with her little black dresses, her perfumes and, of course, her handbags.
This week, a select group of international jet-setters has descended upon Salzburg, Austria, to attend Chanel's pre-fall 2015 Métiers d’Art fashion show, which takes place today at an 18th century palace now called the Hotel Schloss Leopoldskron.
In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5 scent, designed the moderne bottle herself and sent samples to all the society women in Paris. But Chanel needed an extra push to help sell the fragrance at her boutique at 31 rue Cambon.