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Millennials, Music and Marketing

Performance Marketing

Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. [...]


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What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign

Brand Marketing

Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the [...]

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Here Are 25 Sweet, Simple Ads From Coca-Cola’s Big New ‘Taste the Feeling’ Campaign

Creativity

Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. And with it comes a sugary-sweet flood [...]

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Here’s What Your Dreams Will Look Like When Brands Finally Put Ads in Them

Creativity

Ad creep has reached practically all surfaces of the Earth and beyond, both physical and virtual spaces. The one exception is your dreams. Sure, brands can show up there, but [...]

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Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Brand Marketing

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, [...]

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Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Performance Marketing

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]