Why Big Brands Are Suddenly Getting Cozy With Reddit
Performance Marketing
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.
Coca-Cola Just Remastered Its Famous ‘Hilltop’ Ad From 1971, and It Looks Fantastic
Creativity
Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K [...]
Ad of the Day: Millennials Don’t Need Your Stinking Capitalism, Says Amusing Sprite Ad
Brand Marketing
Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations.
Can Brands Really Make Us Happy?
Performance Marketing
Can brands really make us happy? If you ask any brand marketer, the answer is clearly “yes.” And even more so if you ask marketing staff from Coca-Cola, McDonald’s, Dove [...]
The Oscars Is Still an All-Star Destination for Advertisers
Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.
Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year
Brand Marketing
UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger [...]