This week, DDB named Catherine Locker to serve as its North American chief of staff, a newly created position. She began the role on Monday.
This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with help from agencies David and Gigigo, will be selling special limited-edition bottles of Coca-Cola, featuring electronic caps that can record a 30-second message, and then play it back when someone twists open the beverage.
What's better than a selfie stick? A thirst-quenching selfie stick. Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink from it. The so-called "selfie bottle" was made by agency Gefen for Coca-Cola Summer Love, Israel's largest outdoor brand event.
Coca-Cola's grown tired of happiness, and is moving on to magic. As one does. In "Taste the Magic," a new spot by agency David, a waiter approaches a table that's ordered an unusual amount of Coca-Colas. (Really, nobody wanted anything else?) A woman tells him she didn't order a regular Coke. No problem! Before her eyes, he transforms it into a Coca-Cola Zero. It turns out this is no ordinary waiter. This is Justin Flom, a resident Las Vegas magician and social media star.
Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.
As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success.
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.
As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing product sizes or introducing smaller versions of signature offerings.
Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep.