2 Steps to Making Brand Transformations Stick
Performance Marketing
Brand transformations are like our own transformations — we shine a light on our salient qualities and then amplify that for everyone to see. Brands can make sure that as [...]
Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One
Creativity
This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, [...]
Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That
Creativity
What's better than a selfie stick? A thirst-quenching selfie stick. Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink from it. The so-called "selfie [...]
How This Man Duped a String of Ad Agencies and Almost Got Away With It
Brand Marketing
The advertising model was broken, and Bill Grizack knew how to fix it.
When Coke’s Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better
Creativity
Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast [...]
CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration
As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success.