Coca-Cola

Wendy Clark Hires Coca-Cola Veteran as DDB North America’s First Chief of Staff

This week, DDB named Catherine Locker to serve as its North American chief of staff, a newly created position. She began the role on Monday.

Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One

This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with help from agencies David and Gigigo, will be selling special limited-edition bottles of Coca-Cola, featuring electronic caps that can record a 30-second message, and then play it back when someone twists open the beverage.

Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That

What's better than a selfie stick? A thirst-quenching selfie stick.  Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink from it. The so-called "selfie bottle" was made by agency Gefen for Coca-Cola Summer Love, Israel's largest outdoor brand event. 

Coca-Cola Debuts Its Magical New Packaging With Some Actual Magic

Coca-Cola's grown tired of happiness, and is moving on to magic. As one does. In "Taste the Magic," a new spot by agency David, a waiter approaches a table that's ordered an unusual amount of Coca-Colas. (Really, nobody wanted anything else?) A woman tells him she didn't order a regular Coke. No problem! Before her eyes, he transforms it into a Coca-Cola Zero.  It turns out this is no ordinary waiter. This is Justin Flom, a resident Las Vegas magician and social media star. 

How This Man Duped a String of Ad Agencies and Almost Got Away With It

The advertising model was broken, and Bill Grizack knew how to fix it.

When Coke’s Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.

CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration

As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success.

Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing product sizes or introducing smaller versions of signature offerings.

8 Food Marketing Trends You Need to Know About Right Now

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep.