Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race
Brand Marketing
"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, [...]
Sponsors Line Up for BET Awards, ‘the Biggest Entertainment Weekend in Black America’
A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and [...]
Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company’s Annual Meeting
Creativity
Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented [...]
NBA Ditches Coke for Pepsi After a 30-Year Partnership
Brand Marketing
By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.
Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers
Brand Marketing
Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems.