Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets and Heroes Reborn had limited success at reigniting that spark with audiences. Limitless is a hit for CBS.
Santa abuse is not a common theme of Christmas commercials, but it certainly leaves a mark in this amusing Coach spot from Droga5 and director Matt Aselton of Arts & Sciences.
Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a blog post today, the social site outlined the best ways for brands to use Periscope and publicize their livestreams. (More on that below.)
Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers.
Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men.
Michael Sam, the NFL's first openly gay player, has been one of the most talked about athletes this season, but his only sponsorship deal so far is with Visa.
Luxury brand Coach Inc. has seen major declines over the past year, according to a press release describing the company's fourth-quarter earnings.
Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses.But Lam, one of the hottest designers around, is not a man who likes to wait.
The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number of stores including Macy’s, Best Buy and JCPenney plan to open their doors for the first time this year. And apparently it won’t be for naught.
At a time when Versace is selling kids’ clothes and Oscar de la Renta just introduced a line of stationery, it’s clear that luxury brands are moving quickly past their signature items and evolving into whole-life outfitters. Now we can add Coach to that mix.