Coach-Approach Leadership: 3 Steps to Make Your Teams More Effective
Performance Marketing
How can you get the people on your teams to be accountable? You can use quick tricks to fix behavioral symptoms, like being late, or you can take a coach [...]
Inside Instagram’s Secret Barter Economy
Brand Marketing
Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers.
Women’s Fashion Brands Are Rushing to Design for Men
Brand Marketing
Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands [...]
Are Michael Sam and Visa a Bad Match?
Brand Marketing
Michael Sam, the NFL's first openly gay player, has been one of the most talked about athletes this season, but his only sponsorship deal so far is with Visa.
Coach Looks to Men’s Fashion and Chinese Markets for Growth
Brand Marketing
Luxury brand Coach Inc. has seen major declines over the past year, according to a press release describing the company's fourth-quarter earnings.
Derek Lam Believes in Fashion for the Masses
Brand Marketing
Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But [...]