co-branding

If You Like the Hotel Furniture, You Can Buy It

With the ongoing proliferation of boutique hotel chains like Hyatt’s Andaz, Radisson’s Blu and InterContinental’s Indigo, something unusual has taken place in the minds of many travelers: furniture envy. Thanks to the deep pockets of their parent companies, most boutique concepts boast retro-mod interiors done up by top decorators.

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity interpreted Nestlé’s move as a slick way around the company's commitment not to market candy to children.