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The Importance of Brand Voice

Performance Marketing

Brands are strong and memorable when they have a distinctive, consistent, relevant brand voice. The cultivation, management and protection of that voice requires a deep understanding of what the brand [...]


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Why ESPN Isn’t Worried About New Year’s Eve Competition for the College Football Playoff

Convergent TV

As throngs of people pack together like sardines in Times Square and various restaurants and bars across the eastern U.S., two powerhouse college football programs will be fighting for a [...]

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Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

Performance Marketing

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.

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How Roger Ailes Built Fox News Into a Media Powerhouse

Convergent TV

Roger Ailes' first moon shot came when he was 29 years old. He was in the Oval Office setting up the first interplanetary split screen. "Eagle" had just landed on [...]

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How CNN Anchor Don Lemon’s Love for Food Helped Him Decide to Move to Harlem

Convergent TV

Don Lemon is the hip, skateboarding and often polarizing host of CNN Tonight, which airs weeknights at 10 p.m. ET (9 p.m. on Fridays).