‘Truth’ — The Secret Marketing Ingredient
Performance Marketing
It’s getting harder and harder to watch the news and come away with any sense of what is “true,” what is “fake” or what is somewhere in between. I can’t [...]
Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece
Performance Marketing
Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
How CNN Heroes Has Inspired Brand Partners Like Subaru
CNN Heroes has been inspiring folks and making everyone cry for the past 10 years. The special highlights people doing their best in their communities to help those in need.
The Trumping of America
Performance Marketing
In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He did not prove me wrong, for better or worse. [...]
CNN Will Launch a New Media Company With YouTube Star Casey Neistat
Performance Marketing
YouTube celebrity and tech entrepreneur Casey Neistat is joining the video team at CNN, bringing along with him Beme, the mobile video app he launched last year.