Cnn

Here’s the Story Behind the CNN-Owned ‘Great Big Story’ and Its Rapid Rise

Either you surprise the crew at Great Big Story or you go home. They, of course, will explain this in much kinder terms. But the basis of their visually stunning short- and long-form videos is surprise.

How CNN’s Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are, for better or worse.

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?

On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump.

Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

How CNN Heroes Has Inspired Brand Partners Like Subaru

CNN Heroes has been inspiring folks and making everyone cry for the past 10 years. The special highlights people doing their best in their communities to help those in need.

CNN Will Launch a New Media Company With YouTube Star Casey Neistat

YouTube celebrity and tech entrepreneur Casey Neistat is joining the video team at CNN, bringing along with him Beme, the mobile video app he launched last year.

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

Facetime: Magazine Parties, Television Premieres and More

The media world kicks off annual parties like the CFDA/Vogue Fashion Fund Awards and the Alibaba Global Shopping Event. Runner’s World celebrated its 50th anniversary while People magazine partnered with […]