The Long Goodbye?
Performance Marketing
There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit, [...]
CNBC’s ‘Titans’ Pays Homage to Leo Burnett
Brand Marketing
Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded.
Andrew Ross Sorkin Named Co-Host of CNBC’s ‘Squawk Box’
CNBC has named a replacement for Carl Quintanilla on Squawk Box, its morning news program: New York Times columnist and Too Big to Fail author Andrew Ross Sorkin.
Bloomberg TV on Hunt for Audience
Bloomberg Television has been rapidly growing in the last few years, expanding its coverage, doubling its marketing team, and, just last week, announcing the appointment of ABC News Digital’s Andrew Morse [...]
Comcast to Bloomberg: You’re Wrong
Comcast has now formally responded to Bloomberg's charge that the cable giant is not meeting one of the conditions imposed on it as a result of the NBC Universal merger.
CNBC News Leader Jeremy Pink Is Out
In an internal memo to staff, CNBC CEO Mark Hoffman announced that Senior Vice President Jeremy Pink is stepping down. Pink will be replaced by CNBC Managing Editor for business [...]