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CNBC Isn’t Offering Nielsen Ratings Guarantees During the Day Anymore

Convergent TV

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a [...]


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Maria Bartiromo Will Exit CNBC for Fox Business Network

Convergent TV

CNBC's Maria Bartiromo, anchor for the network's Closing Bell and host/managing editor for On the Money, is leaving the finance network for its competition. The exec is joining Fox Business [...]

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FCC Hands Bloomberg TV Big Win in Comcast Lineup Dispute

Convergent TV

In a big win for Bloomberg TV, the Federal Communications Commission upheld a decision its media bureau made last year ordering Comcast to move Bloomberg TV next to other news [...]

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How to Build a Huge Video Site Overnight Through Unintentional Clicks

Performance Marketing

This past spring, a site called Freestreams.com was one of the fastest growing video properties on the Web. It had come from out of nowhere to reach 7 million unique [...]

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The Restaurant Business Is Like the News Business, Says Geoffrey Zakarian

Brand Marketing

Specs Who Geoffrey Zakarian Age 54

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CNBC Gets Serious About Web Video With Puppets and Bacon Tacos

Performance Marketing

When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take [...]