4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs
Brand Marketing
A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.
The Average Viewer of the Third GOP Debate Lost Interest After Just One Hour
Wednesday night's GOP presidential debate on CNBC—in which the moderators got more attention than the candidates—
Jay Leno on Life After The Tonight Show, Avoiding Letterman’s Finale and Heading to CNBC
Jay Leno had his pick of TV offers after he stepped down as host of The Tonight Show in February 2014. But instead of jumping right back on television, Leno [...]
Jay Leno’s Viral Marketing Stunt for New CNBC Show
Even though he stepped down as host of The Tonight Show more than a year ago, Jay Leno is not stepping away from television. A noted auto enthusiast, Leno has [...]
How the Creator of Jersey Shore Ended Up Working for CNBC
If Mark Burnett is the king of reality TV, then SallyAnn Salsano is certainly its queen.
The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest
NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.