CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time represented &quo
Nashville is back from the dead. The Connie Britton and Hayden Panettiere drama, which ABC canceled last month after four seasons, is moving to CMT for Season 5.
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City.
One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to buyers and advertisers Thursday at New York's Jazz at Lincoln Center.
Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will find out what kind of hankering country music fans have for real-time viewing in what could be a historic event for mobile-livestreaming apps.
The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.
CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including Billy Ray Cyrus and Kellie Pickler, introducing clips of their shows.
Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more likely to stay put.
Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Schlessinger-Brett will be replaced at Nick by Michael Hollis, who was upped from account manager to director, and will report to vp of new business Lauren Buerger.