Why CMT Picked Up Nashville From ABC, and When the Show Could Debut
CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time [...]
How to Sell a TV Show Today
The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.
Chelsea Handler Will Produce CMT’s First Nightly Talk Show
CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including [...]
Viacom Partners With Headphones Company to Promote Independent Music
For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music.
You Endure More Commercials When Watching Cable Networks
Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more [...]
Viacom Assembles Mobile Ad Sales Team for Music and Entertainment
Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music [...]