CMT

Why CMT Picked Up Nashville From ABC, and When the Show Could Debut

CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time represented &quo

Nashville Will Move to CMT for Season 5 After ABC Gave It the Ax

Nashville is back from the dead. The Connie Britton and Hayden Panettiere drama, which ABC canceled last month after four seasons, is moving to CMT for Season 5.

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City.

CMT Branches Out Into Scripted Series, and TV Land’s Rebrand Draws Younger Viewers

One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to buyers and advertisers Thursday at New York's Jazz at Lincoln Center. 

How a Country Music Awards Show Could Be Meerkat’s Mainstream Moment

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will find out what kind of hankering country music fans have for real-time viewing in what could be a historic event for mobile-livestreaming apps.

How to Sell a TV Show Today

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.

Chelsea Handler Will Produce CMT’s First Nightly Talk Show

CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including Billy Ray Cyrus and Kellie Pickler, introducing clips of their shows.

Viacom Partners With Headphones Company to Promote Independent Music

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music.

You Endure More Commercials When Watching Cable Networks

Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more likely to stay put.

Viacom Assembles Mobile Ad Sales Team for Music and Entertainment

Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Schlessinger-Brett will be replaced at Nick by Michael Hollis, who was upped from account manager to director, and will report to vp of new business Lauren Buerger.