How B2B CMOs Can Give Panicked Salespeople Answers Instead of Discounts
Performance Marketing
Seasoned CMOs have all experienced it. A downturn in business happens, the sales team is flailing and not hitting their numbers, and the sales EVP comes to the CMO and [...]
Here Are the Most Indispensable Executives in Marketing, Media and Tech
Agencies
Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
How Jonathan Mildenhall Found His Higher Purpose by Taking a Chance on Airbnb
Brand Marketing
In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time.
Why Vox Media Is Embracing New Platforms Like VR and 360 Video
Performance Marketing
As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer
Brand Marketing
IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at [...]
Q&A: Nike’s CMO on the Brand’s Olympics Campaign Highlighting All Kinds of Athletes
Brand Marketing
Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to [...]