This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser’s Super Bowl Ad

Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel."Lost Dog" continues the story of last year's Clydesdale-obsessed pup, and Anheuser-Busch today released several images and even a few animated GIFs to tease the game-day ad."In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship," Anheuser-Busch says in a statement. (We sincerely hope they mean the horses will literally tell the story, with actual neighs and whinnies and flapping horse-lip sounds, but sadly this seems unlikely.)Our favorite teaser is, of course, the shivering puppy shown above, which perfectly illustrates just how adroitly Budweiser will be playing with America's emotions on Super Bowl Sunday. I mean, just look at him, the poor guy. Golly I hope it ends well for the trembling little scamp.Here are a few more GIFs and pics from the spot, which is sure to be a fan favorite:

Budweiser Insists Its Clydesdales Aren’t Going Anywhere

No, Budweiser is not putting its Clydesdales out to pasture.

Budweiser Picks Name for Super Bowl Star

Budweiser has settled on a warm-and-fuzzy name for its star Super Bowl horse after receiving more than 60,000 suggestions via Twitter, Facebook and phone calls, the beer brand announced Tuesday.

Twitter and the Baby Clydesdale

Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal.