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Dropbox Shifts Its Image From Cloud Storage to Collaborative Sandbox

Brand Marketing

Dropbox—one of the first and most familiar names in cloud storage—is hoping to shed its image as a utility in favor of being seen as an incubator of creativity.


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UltraViolet Adds Streaming Access to DVD and Blu-Ray

Performance Marketing

With consumers watching movies on everything from their smartphones to their iPads, buying a DVD version that can only be played on a TV set or computer seems pretty limiting [...]

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Apple Releases Beta Version of Cloud Music Service to Developers

Performance Marketing

iTunes users are one step closer to being able to access any song, anywhere. Last night, Apple released the beta version of iTunes Match—also known as “iTunes in the cloud”—to [...]

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Apple to Offer TV Show Storage in the iCloud

Performance Marketing

Apple has signed new deals with television companies to expand its iCloud service, allowing users to store their TV shows and access them remotely on Apple devices, reports the New [...]

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Apple Close to Deals with Top Record Companies

Performance Marketing

It looks like Apple is closer than ever to launching its own music cloud service—with record label support.

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Google to Launch ‘Music Beta’ Cloud Service

Performance Marketing

Google will finally unveil its long-awaited cloud service at Google I/O, the company’s developers’ conference in San Francisco, on Tuesday.