Adweek and Clio Sports Celebrate the Craft of Sports Marketing
Brand Marketing
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those [...]
What Globally Ambitious Brands Can Learn From Manchester United’s Marketing Playbook
Brand Marketing
Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.
Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners
Brand Marketing
Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.
Second Annual Clio Image Awards Honors Heidi Klum, Patrick Demarchelier and More
Brand Marketing
Advertising collided with fashion and beauty at the second annual Clio Image Awards, a star-studded event honoring exceptional creative work Tuesday night.
Famous Foes Square Off and the ‘Best Idea Wins’ in Ads for the 2015 Clios
Creativity
In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, [...]
Clio Sports Awards Announce Jurors for 2015 Entries
Brand Marketing
This year's Clio Sports Awards will be judged by a diverse range of sports-savvy jurors including U.S. soccer star Mia Hamm, NBA deputy commissioner Mark Tatum and R/GA creative executive [...]