Is Opportunity Equality as Important as Gender Equality in Forging Ad Careers?
Brand Marketing
Merlee Cruz-Jayme is Asia's fifth most-awarded creative director and one of the best-known advertising executives in her native Philippines. She's also a member of that rare club of women who [...]
Q&A: Ogilvy’s Worldwide CCO on Today’s ‘Breathtaking’ and Limitless Era of Creativity
Brand Marketing
Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies [...]
Melissa Etheridge on Her Evolving Relationship With Marketing and Technology
Performance Marketing
With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her [...]
Keith Reinhard to Receive Clio Lifetime Achievement Award
Brand Marketing
Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape.
Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race
Brand Marketing
"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, [...]
TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade’s Jeter Send-Off
Brand Marketing
TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was [...]