What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy
Brand Marketing
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised [...]
Global Citizen’s CEO Thinks Music Is a Key Part of Wiping Out Extreme Poverty
Brand Marketing
Money can't buy a ticket to one of the hottest concerts of the year, and that's just how Hugh Evans likes it.
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
Today’s Best Product Design Delights Users While Communicating Brand Messages
Brand Marketing
Specializing is highly overrated. Burrowing into one specific area and staying there can lead to "breathing your own air," said Scott Clear, chief design and innovation officer at Los Angeles-based [...]
Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns
When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment?