Clinique

Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

  Robert Ascroft

Clinique’s Global Brand Chief Connected a 48-Year-Old Brand to a New Generation

Whether you've used its famous 3-Step System, spotted the unmistakable pale yellow of its Dramatically Different Moisturizer Lotion on your mother's vanity, or gotten a whiff of its best-selling fragrance Happy, there's a good chance you've had some experience with Clinique.

Adweek Announces Winners of the 2016 Brand Genius Awards

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, […]

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new beauty cream—one that the ex-Unilever chemist had formulated especially for his wife.

When Not Dressing Up on Fridays, This Agency Works on Clinique and Aveda

Specs Who Kevin Chan, associate creative director and Formal Friday creator (far left); Benjamin Palmer, chairman (second from left); CEO Sophie Kelly (seated, center), surrounded by Formal Friday participants