Climate Reality Project

Al Gore’s Stirring New Climate Change Ad Calls on World Leaders to Be Accountable

Al Gore's Climate Reality Project tries lighting a fire under world leaders in this two-minute film directed by Hungry Man's Richard Bullock.

Olympic Skier Ted Ligety Chats With a Snowflake Depressed About Climate Change

Olympic skier Ted Ligety plays straight man to a sullen, animated snowflake in this 90-second spot from Al Gore's Climate Reality Project.

Reggie Watts Really Wants You to Stop Paying for Carbon Pollution

You're sitting down, doing your taxes, just trying not to hate the universe, when a pocket-picking smoke monster reaches into your jacket and steals all your cash. This is "The Price of Carbon," the latest clip from the Climate Reality Project, Al Gore's environmental advocacy group. Created with the help of D.C. communications shop Glover Park Group and Brooklyn production company m ss ng p eces, the clip uses charming—if a little arty—visuals to draw a line from oil and coal pollution to climate change to taxpayers' wallets via relief packages for the victims of natural disasters like Hurricane Sandy and last year's Midwest drought. The playful, minimalist aesthetic helps a fairly complex argument seem simple. The sing-song narration, delivered by comedian and musician Reggie Watts, also helps. So, you could do what the spot wants you to do and complain about the problem to your friends, or write a letter to Congress, or something. But if you take the crux of the video to heart—Earth is getting really pissed off at humans, the incredibly well-financed energy industry doesn't care, but c'mon, the government should try to make carbon barons pay for the damage anyway—then now might also be an appropriate time to throw on Watts's essential anthem, Fuck Shit Stack. Especially if you really are still doing your taxes.

Kids Doubt Climate Change in Bogusky’s Latest Green Spot

Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like a certain smelly brown substance.