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The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Convergent TV

By Jason Lynch

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales [...]

Convergent TV

The Cubs’ Game 7 Win Is the Most-Watched World Series Game in 25 Years

By Jason Lynch

Performance Marketing

Jim Beam Is Giving Away 10,000 Uber Rides in Chicago Tonight for the World Series

By Lauren Johnson

Brand Marketing

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?

By David Gianatasio

Brand Marketing

Will Controversial Sports Team Names Be Gone in Five Years?

By David Gianatasio