MTV Founder Bob Pittman Is Our First Media Visionary
Brand Marketing
Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot [...]
This Agency Helped Ford Put QR Codes on All of Its Window Stickers
Brand Marketing
Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash.
Oops! Clear Channel Billboard Features UNLV Coach Who Left Two Years Ago
Creativity
What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking?
Photo Gallery: Kicking It at Cannes
Brand Marketing
Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’
Performance Marketing
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
Digital Boards Face Big Legal Fight
Performance Marketing
Digital billboards have been a financial boon to the out of home business. But if Scenic America gets its way in court, it could turn into an expensive bust for [...]