Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance Film Festival. When the two skied together previously, the Mediabrands CEO always sought out the toughest trails—whether Everson was ready for them or not.
Clear Channel Media
When you’re trying to understand disruption in any industry, the most important thing to remember is, ignore the conventional wisdom. That means, don’t follow the technology and don’t follow the hype—follow the consumer. The digital disruption we’re in the middle of today makes complete sense to people who keep a close eye on consumer behavior.