YouTubers Are Crazy for Cheesy Brazilian Videos

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to churn out the jaw-dropping content that video-savvy labels like Red Bull and

Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil

Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has drawn millions of users in the last several months into an English-language learning program that costs $1.99 a week.

Guinea pigs, consummate advertising pros

As advertising characters and/or props, guinea pigs almost never disappoint. And they prove their worth yet again in this Argentine spot by agency El Cielo for cell-phone company Claro. The […]