Here’s How WPP Will Handle Sunscreen Rivals After Merck Win

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with existing business—parent company WPP Group had to create a separate unit.

This Media Agency Gets a Windfall Out of Bayer’s Merck Deal

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed.Annual media spending is estimated at $150 million. The shift came without a pitch.

Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies.

Health Groups to FTC: Claritin Ain’t Candy

Public health advocates are charging that Merck's entertainment product tie-in campaign for children’s Claritin with the movie Madagascar 3 is deceptive and dangerous because it could cause children to confuse medicine with candy.