Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
What Brands in Sochi Are Doing for Security May Surprise You
Brand Marketing
C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them [...]
Citi Pushes to Be the ‘Amazon of Banking’
Brand Marketing
Citi is straining to break ahead of the financial services pack with user-friendly digital tools aimed at making banking with Citi as easy as shopping with Amazon. The bank chain [...]
Where 12 Huge Brands’ Display Ads Are Dominating the Site [Updated]
Performance Marketing
AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest [...]
HuffPost Live Partners With Citi for First Music Series
Performance Marketing
As The Huffington Post's HuffPost live enters its second year, the video network is launching its first substantial foray into live music.