Will Washington Move to Quickly to Regulate the Internet of Things?
Performance Marketing
Walk the halls of the International CES and listen to tech titans like Cisco’s John Chambers and it’s easy to believe that the Internet of things is the next big [...]
Fans Crush Brands When It Comes to YouTube
Performance Marketing
YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is [...]
Wired and Cisco Collaborate on Crowdsourced Tablet Mag
Performance Marketing
Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days.
Mindshare Starts Content Marketing Practice
Brand Marketing
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy.
Top 10 Commercials of the Week
Brand Marketing
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in [...]
Top 10 Commercials of the Week
Brand Marketing