Were Publishers the First DTC Brands? How 2 Areas of Marketing Align
Performance Marketing
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model. As a direct result, circulation and subscription marketing professionals have become very [...]
A Retrospective of Publishing Fraud Old and New
I am in Berlin, Germany attending one of my favorite publishing events, FIPP’s Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to [...]
What Everyone Gets Wrong About What’s Wrong With The Newsstand
People in Magazine Land love to talk about how stupid our industry is, and no part of the business comes in for more ridicule than the shrinking newsstand system. To [...]
The Irony of the Hearst-Condé Nast Joint Venture Seeking Smaller Publishers As Clients
Last month, Condé Nast and Hearst Magazines announced the formation of PubWorx, a joint venture that will manage production, procurement, and circulation management for both publishers, as well as offer [...]
An Ounce of Prevention: Why a Major Magazine Will Stop Selling Ads
Heresy! There was much scratching and shaking of heads in Magazine Land last week at Rodale’s announcement that Prevention magazine would no longer carry ads. “Why are they walking away [...]
Celebrity Weeklies, Fashion Magazines Continue to Struggle on Newsstand
Performance Marketing
Today, the Alliance for Audited Media released its consumer magazine circulation data for the second half of 2013, and once again, the narrative remains the same.