Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers?To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around the lobby sipping soda through straws and pulling stupid faces, then quickly edited the footage into the background of a fake movie trailer. In the middle of the supposed preview, viewers suddenly saw themselves on the screen, ruining a perfectly cheesy sex scene with their odd expressions and obnoxious slurping sounds.It's hard not to wonder if the stunt is staged, or if everybody who goes to the cinema in Copenhagen just happens to look like they could work at an ad agency. Regardless, the point—don't make yourself part of the movie by being a noisy jerk—holds up well enough, both in the case study and in a handful of related clips. The other spots, which you can watch after the jump, aren't real-time editing stunts, but they're still pretty amusing, especially when the young woman offers a perfectly smug deadpan, munching popcorn while she gets buried alive alongside a cop.Of course, when it comes to customer-shaming ads that encourage considerate moviegoing, the gold standard will forever be Alamo Drafthouse's transcript of an ejected texter's irate voicemail. Because sometimes the truth is just too good to beat.

Check Out the Trailer That Was Just Named the Best of the Year

This is it: the best trailer of the year. Or at least that's the opinion of the top awards show for advertising in the cinema, TV and video game industries.2013's Grand Key Art Award for audio/visual, the highest honor in The Hollywood Reporter's Key Art Awards, has been bestowed on the trailer below for Martin Scorsese's upcoming film, The Wolf of Wall Street. Created by Industry Creative, the preview keeps up a frenetic and lighthearted staccato fueled by the Kanye West track "Black Skinhead." The winning spot began running back in June, but you can check out the newest trailer after the jump. Via The Inspiration Room.

Ad of the Day: Geico’s Camel Is Obsessed With a Different Day

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a caveman or a pig. It was a camel.

Google Lauches Model to Predict Box Office Success

Google has introduced a model to predict the box office success of movies based on search data, according to The Hollywood Reporter.

Screenvision to Use TV Ad Model in Movie Theaters

When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo TV ad buyers at the company's first upfront on Wednesday.

Microsoft Tries for Better Cinema Ads

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while they wait for the feature to start.