Why Traveling the World Inspired This Agency’s New Branded Content Platform
Agencies
After setting off on a trip across the world—stopping in India, Morocco and Italy—Chandelier Creative founder and creative director Richard Christiansen returned to his agency with an idea that would [...]
Facetime: Upfronts, Newfronts and Adweek Women in Media
Brand Marketing
This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for [...]
Cindy Gallop Says Cancellation of SXSW Anti-Harassment Panels Shows Industry’s Gender Imbalance
Brand Marketing
Speaking at the 3 Percent Conference in New York on Tuesday, Cindy Gallop—founder and CEO of IfWeRanTheWorld and former chief of BBH New York—called on ad agencies and brands to [...]
New Cannes Award Honors Creative Work That Shatters Gender Bias
Brand Marketing
Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in [...]
Hire 3 Women to Disrupt White-Male Hegemony
Brand Marketing
Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying: [...]
JWT Preps Mock Funeral for Advertising
Brand Marketing
It will either be a blast or a brilliant mistake, to quote Elvis Costello. But JWT, with its mock memorial service for advertising on Monday, will at least smash the [...]