Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising.
cigarette warning labels
The Food and Drug Administration is backing down from its controversial cigarette warning labels that landed it in court on First Amendment grounds, according to an Associated Press report.
The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages.
The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck down by a federal appeals court Friday. In a 2-1 decision, the U.S. Court of Appeals in Washington, D.C.
Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit.
The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of Appeals in Kentucky upheld much of the Family Smoking Prevention and Tobacco Act that gives the U.S. Food and Drug Administration the authority to restrict the marketing and advertising of tobacco products.
Tobacco companies scored a major victory in court Monday, when a federal judge issued a preliminary injunction blocking the Food and Drug Administration from requiring graphic new warnings on all cigarrette and tobacco packages and advertising.
The first advertisement for tobacco appeared in 1789. It ran in a New York newspaper and was paid for by the Lorillard Tobacco Co. Exactly 186 years later, Lorillard introduced a cigarette brand called Newport. To this day, that brand—with yearly sales around $5 billion—trails only the mighty Marlboro.