CDC Adds New Ads to Successful Anti-Smoking Campaign
Brand Marketing
Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising.
Court Upholds Cigarette Warning Label Statute
Brand Marketing
The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of [...]
Fear Factor: Feds Launch New Anti-Smoking Campaign
Brand Marketing
Uncle Sam wants to scare you away from smoking.
FDA’s New Cigarette Warning Labels Ruled Unconstitutional
Brand Marketing
The federal government is going to have to find another way to scare smokers.
Tobacco Companies Win Major Victory Over FDA
Brand Marketing
Tobacco companies scored a major victory in court Monday, when a federal judge issued a preliminary injunction blocking the Food and Drug Administration from requiring graphic new warnings on all [...]
Perspective: Breathtaking Moments
Brand Marketing
The first advertisement for tobacco appeared in 1789. It ran in a New York newspaper and was paid for by the Lorillard Tobacco Co. Exactly 186 years later, Lorillard introduced [...]