Chuck Taylor All Star

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to the International Trade Commission, which has the authority to prevent counterfeit shoes from entering the country.

Lego’s Consistency Has Been the Key to Its Success

Few things are as important to a toy brand like Lego as consistency.

Chuck’s Big Comeback

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief rate should be higher. After all, we have at least one indisputable case of a brand living, dying and coming back as something entirely different: the Converse Chuck Taylor high-top. Brand reincarnation?